Strategy, governance, innovation, products, production and growth
Consultancy
Strategy, governance, innovation, products, production and growth: practical help for technology and engineering businesses.
Michael has spent a career turning technology into products that work in the real world, from embedded electronics, GPS and Bluetooth through to advanced materials and precision-engineered seals, and has sold and manufactured them at scale.
This is a good fit when:
- You need a product and market strategy: a clear view of where to compete, and a portfolio and roadmap to match
- You want a better commercial and sales approach including new channels and key account growth
- You are scaling production and need repeatable, quality-assured output
- Product, commercial and manufacturing are out of step and need to work from the same plan
Our approach
How we work
Find the white space
Understand customers and competitors to see where a better-engineered product can win.
Concept to scale
Take products from concept and materials selection through to repeatable production.
Technical depth
Comfortable in the detail of electronics, materials and manufacturing.
Commercial sense
Every decision tested against what customers will pay for.
Capability left behind
Mentoring your people so the benefit lasts.
What we cover
Six areas of consultancy
- 1
Strategy
Finding the white space where a better-engineered product can win.
- Market, customer and competitor analysis
- Business strategy and a vision that reaches years ahead
- Go-to-market planning and entry into new markets
- Acquisition and integration planning
- 2
Governance
Running the business properly, from the boardroom to the shop floor.
- Board leadership, reporting and corporate governance
- Professionalising business processes
- A genuine health and safety culture
- Net zero and sustainability plans
- 3
Innovation
New products and new business models.
- New business models, such as custom branding and packaging on demand
- Partnerships that reach customers at little or no cost
- Reuse and platform thinking that wins large contracts
- Contributing to industry standards and technical communities
- AI-based automation and inspection development
- Hands-on development of innovative sealing products
- Developing new products and market opportunities
- 4
Products
Turning the strategy into products that reach the market and sell.
- Specification and planning for new products
- Managing the roadmap from concept to launch
- Rationalising a portfolio around what customers value
- Bringing better-engineered products to market
- 5
Production
From concept and materials selection to repeatable, quality-assured output at scale.
- Materials and process selection
- Designing repeatable, quality-assured production
- Automated measurement and inspection, including AI-based systems
- High-volume inspection technologies, such as for encapsulated O-rings
- Scaling from prototype or low volume to volume manufacturing, including overseas sites
- Aligning the operation with the product and the market
- 6
Growth
Commercial and sales strategy for technical products.
- Commercial strategy and sales focus
- Building channel, distribution and OEM routes to market
- Key account planning and growth
- Coaching and developing your sales team
Experience across technology and engineering
Michael has been a Product Manager and Senior Manager for a global product portfolio and roadmap at Motorola, and has led sales for Motorola Mobility, Halyard Health and Kobo.
Highlights include defining and launching the first professionally installable satellite navigation product with iPod music functionality, helping win over $80m of automotive business, jointly conceiving the first single-chip GPS solution, and contributing to the Bluetooth SIG’s PBAP and MAP profiles.
As Group Managing Director of Vulcan Seals, he specialised in composite fluoropolymer, silicone and FKM engineering precision encapsulated seals, alongside mechanical seals, with particular strength in volume manufacturing and production.
Tailored to you
Designed around you.
Support ranges from a short review and action plan to hands-on help through a launch or scale-up, or ongoing mentoring of your leadership, shaped around your products and your market.
Where change begins
Make it well, sell it well, at scale.
Tell us about your product, your market or your production challenge and we’ll talk through how we can help.